WPC Smart Wishlist Premium: worth it for multiple lists, not everyone

WPC Smart Wishlist is a WooCommerce wishlist plugin that lets shoppers save products for later, view product details, remove items, add products to the cart, and share a list. It can work for logged-in and unauthenticated visitors, place a wishlist button on product and archive pages, display a popup or dedicated wishlist page, and expose the feature through a shortcode. The free version is already a fairly complete save-for-later tool.

The Premium edition adds the features that make the upgrade meaningful: multiple wishlists per user, notes attached to wishlist products, wishlist statistics, lifetime updates, dedicated support, and complimentary adjustment of the wishlist button to match a customer’s theme. The developer lists three licensing tiers: $29 for one site, $59 for up to five sites, and $99 for unlimited sites. That is relatively modest pricing for agencies or stores that genuinely need the premium functions.

Where it is genuinely strong

Its best quality is practical configurability. You can choose whether guests may use wishlists, select a wishlist page, enable sharing, choose a button or link presentation, alter labels and actions, control button placement, limit the feature to selected categories, and decide whether an item disappears after being added to the cart. The wishlist display includes useful shopping information such as the product title, price, stock status, thumbnail, date added, and item count. That makes it more useful than a bare heart icon that simply stores product IDs.

The multiple-list feature is particularly useful for gift shops, fashion stores, furniture catalogs, and any store where customers may want separate lists for occasions or projects. Notes also have a real purpose when shoppers are comparing sizes, colors, room placements, or gift ideas. The WordPress.org plugin is actively maintained, has more than 100,000 active installations, and its public reviews are strongly positive. Support replies are common, and recent changelog entries show ongoing compatibility and security fixes.

Where it is weak or annoying

The free version makes the Premium upgrade less compelling. If all you need is one wishlist with sharing and a conventional product table, you can get most of that without paying. The public support forum also reveals recurring integration work: users have asked about caching, AJAX behavior, missing icons, stacking order with Quick View and Compare plugins, variable-product auto-removal, hard-coded wishlist links, and button placement. These are not proof that the plugin is unreliable, but they show that complex WooCommerce themes may still require testing and CSS or configuration adjustments.

There are also specific rough edges in user feedback. One reviewer reported that changing the wishlist page slug broke a link in the popup, that long popup messages could be clipped, and that the plugin added a separate top-level admin menu. A support topic also reports the plugin making a wishlist data request on every page, which matters on heavily cached or performance-sensitive stores. Test guest sessions, variable products, caching, and your header before launch.

Compared with the alternatives

YITH WooCommerce Wishlist is the safer choice when you need a mature ecosystem around wishlists, including popular-product reporting, promotional emails, sale and back-in-stock notifications, public-list search, and extensive premium controls. TI WooCommerce Wishlist is another established alternative with a broad free feature set and a familiar wishlist workflow. WooCommerce Wishlists is more attractive for modern block-theme builds: it supports real blocks, unlimited lists, guest-list cleanup, privacy modes, exact variations, and no-reload list actions, although its official extension is substantially more expensive at $89 per year. WPC Smart Wishlist Premium is the value option, but not the most advanced option.

Verdict: buy Premium if multiple lists, notes, statistics, or theme-specific support will be used immediately. Otherwise install the free version first; paying for Premium without needing those features adds little.