WooCommerce Wishlists: polished, but hard to justify at $89

WooCommerce Wishlists is a capable extension, but it is not an automatic buy. It adds customer wishlists to WooCommerce, allowing guests and logged-in shoppers to save products, create unlimited lists, share them publicly or privately, and move saved products into the cart. It also supports gift-registry workflows, including removing products from lists after an order reaches a chosen status. ([woocommerce.com](https://woocommerce.com/products/woocommerce-wishlists/))

The strongest part of the product is the user experience. Saving happens through an on-page list picker rather than sending shoppers to another screen, and the list interface supports quantity changes, bulk actions, add-all-to-cart, and variation-aware products. It also handles products configured with WooCommerce Product Add-Ons and Gravity Forms Product Add-Ons, restoring saved configuration data when the item returns to the cart. Those details make it more than a basic heart icon bolted onto product pages. ([woocommerce.com](https://woocommerce.com/products/woocommerce-wishlists/))

It is particularly attractive for stores using modern WooCommerce block themes. The Add to Wishlist and Wishlist components are real blocks that can be moved and styled in the Site Editor, and the listing button works inside Product Collection and Product Template blocks. Developers also get a documented REST API under the wc-wishlists/v1 namespace, plus filters for guest-list lifetime, list limits, icons, button placement, and search-engine handling. ([woocommerce.com](https://woocommerce.com/products/woocommerce-wishlists/))

There are meaningful limitations. Guest lists are stored in a browser cookie, so they disappear when shoppers clear cookies or switch devices unless they log in or register. Abandoned guest lists are automatically deleted after 30 days, although developers can change or disable that behavior with a filter. Variable products saved from catalog listings also arrive without a selected variation and require the shopper to choose options later. That is technically honest, but it creates friction in large product catalogs. ([woocommerce.com](https://woocommerce.com/document/woocommerce-wishlists/))

Styling is another weak point. The extension inherits theme button styles and offers custom CSS, but the official settings are not as deep as the customization controls offered by established competitors. The product also requires WordPress 6.8 and WooCommerce 10.4 or later, which is a serious consideration for stores that deliberately update slowly. A recent verified marketplace review dated June 18, 2026 reported that the extension was broken with the latest WordPress and WooCommerce versions, while another older review criticized slow support and limited styling. The marketplace currently shows a 3.3/5 rating from seven verified reviews. ([woocommerce.com](https://woocommerce.com/products/woocommerce-wishlists/))

Compared with TI WooCommerce Wishlist, the official extension has a cleaner block-first approach, but TI has more than 100,000 active installations, over 500 WordPress.org reviews, extensive integrations, and a free version. YITH WooCommerce Wishlist is also far more established, with more than 400,000 active installations and features such as multiple lists, product-price tracking, and promotional emails. WooCommerce Wishlists Ultimate is another credible paid alternative, starting at $69 annually and offering multiple lists, variation support, sharing, and price or stock notifications. ([wordpress.org](https://wordpress.org/plugins/ti-woocommerce-wishlist/?utm_source=openai))

The official extension costs $89 for a one-year plan and includes updates, support, and a 30-day money-back guarantee. That price can be reasonable for a store that values official WooCommerce integration, block-theme controls, gift-registry behavior, and a documented API. For a typical store that simply needs customers to save products for later, it is too expensive and carries too much compatibility uncertainty to be the default recommendation. ([woocommerce.com](https://woocommerce.com/products/woocommerce-wishlists/))