Analytics
4 on file
Paid Memberships Pro: worth it for member-level analytics, not basic tracking
Paid Memberships Pro Google Analytics Integration is worth using if your site already runs PMPro and you need GA4 data segmented by membership level. It is not worth buying PMPro’s premium plan solely to add ordinary Google Analytics tracking, because free options such as Site Kit or GA Google Analytics cover that job more cheaply and with less setup.
Situational
GravityCharts: worth it for Gravity Forms dashboards, not general analytics
GravityCharts is worth buying if your site already runs Gravity Forms and you need polished, live-updating charts inside WordPress. It is not worth the cost for general-purpose analytics, multi-field reporting, or sites that do not already use the Gravity Forms ecosystem; in those cases, GFChart or an external reporting tool may be a better fit.
Situational
PixelYourSite PRO: worth it for serious conversion tracking
PixelYourSite PRO is worth buying when you run WooCommerce or Easy Digital Downloads campaigns across Meta, Google Ads, TikTok, and GA4 and need reliable event control, server-side delivery, and richer customer data. It is not worth paying for if you only need a basic Meta Pixel: the free PixelYourSite plugin already includes Meta CAPI, GA4, GTM, and standard WooCommerce events.
Situational
Visitor Traffic Real Time Statistics Pro: useful for simple, local analytics
Visitor Traffic Real Time Statistics Pro is worth buying if you want live visitor counts, locations, referrers, browser data, and basic content reports inside WordPress without sending analytics to a third-party dashboard. It is not worth choosing over Google Analytics, Site Kit, Matomo, or Jetpack Stats when you need dependable campaign attribution, polished reporting, long-term scalability, or a mature analytics ecosystem.
Situational