Paid Memberships Pro: worth using if you already run MailerLite

Verdict: the Paid Memberships Pro MailerLite integration is a good, narrowly focused connector—not a reason to buy into either platform. If your site already uses Paid Memberships Pro for memberships and MailerLite for email, it is worth installing. It connects the two services cleanly and removes the need for Zapier or custom code for the most important membership-based segmentation tasks.

What it does well

The add-on connects Paid Memberships Pro to MailerLite through an API token. You can assign one or more MailerLite groups to each membership level, then let the integration add or remove those groups as a member’s status changes. That covers the practical cases most membership sites need: a new subscriber joins the correct group, a cancelled member loses the relevant group, and a member with multiple levels receives the groups associated with all active levels.

It also synchronizes subscriber information when a profile changes, and updates can run in the background through Action Scheduler. That setting is enabled by default and is a sensible choice because it keeps checkout and profile updates from waiting on an external API request. There is also a debug logging option, which is useful when a subscriber is not appearing in MailerLite or a group assignment is wrong.

Consent handling is better than the marketplace description suggests. The integration can respect MailerLite’s double opt-in setting, or administrators can choose to set subscribers as active immediately. That gives site owners control, although bypassing confirmation should be considered carefully for compliance and list quality.

Where it is weak

The most important limitation is that it does not perform a full historical synchronization automatically. Existing PMPro members are not all sent to MailerLite when the add-on is activated. The documented process is to export members, prepare a CSV, and import them into MailerLite while assigning the appropriate groups. That is manageable for a small site but annoying for an established membership business.

The add-on is also a synchronizer, not a full marketing integration. It does not create campaigns, design newsletters, build complex automations, or replace MailerLite’s own segmentation and workflow tools. It manages the groups controlled by PMPro, so careless group configuration can remove membership-related groups when levels change. MailerLite also cannot reactivate contacts marked bounced, junk, or unsubscribed through the API; those contacts must resubscribe through a MailerLite form or landing page.

How it compares

Compared with the official PMPro Mailchimp integration, MailerLite is simpler but less flexible at the membership checkout. Mailchimp supports optional audience opt-ins during checkout and profile editing, plus custom member fields and more granular unsubscribe behavior. If consent choices and CRM-style audience management are central to your operation, Mailchimp is the stronger PMPro integration.

Compared with MailPoet, MailerLite keeps email delivery and campaign management outside WordPress, which can be preferable for performance and deliverability. MailPoet is more convenient if you want newsletters managed inside the WordPress dashboard. Compared with using Zapier, this add-on is cheaper and more direct, but it exposes fewer triggers and actions. Overall, use it when your stack is already PMPro plus MailerLite; otherwise, choose the membership and email platforms for their broader strengths rather than for this connector.