WPC Buy Now Button: worth it for simple WooCommerce stores

WPC Buy Now Button for WooCommerce is worth it when the problem is narrow: you want a second button that takes a shopper past the cart and toward checkout. It is not a complete conversion-optimization system, and its value falls quickly if your store needs a heavily customized product or checkout experience.

The plugin adds a Buy Now button to single-product pages and shop or archive pages. You can change its position, label, destination, and whether the normal Add to Cart button remains visible. It can redirect shoppers to the cart, send them directly to checkout, or use a custom page. A shortcode lets you place the button elsewhere, which is useful for landing pages and sales pages. It can also reset the cart before the Buy Now action, preventing an earlier product from being combined with the new purchase.

The free feature set is unusually practical. Since version 2.0.1, the plugin supports category-level activation, so you can show Buy Now only for selected product groups instead of forcing the same purchasing path across the entire store. The plugin also documents HPOS compatibility and includes settings for variable products. Its WordPress.org listing shows more than 10,000 active installations, a 4.7-star rating from 15 reviews, and compatibility tested through WordPress 7.0.4. Those figures suggest a mature, widely used utility, although the review sample is still small.

Where it is genuinely strong

WPC Buy Now Button is simple to configure and avoids the feature bloat found in broader WooCommerce funnel plugins. The premium version adds an Instant Checkout popup, with controls for placing the popup on the left, right, center, top, or bottom of the screen. Premium pricing is clearly listed as $29 for one site, $59 for up to five sites, and $99 for unlimited sites, with one year of premium support and lifetime plugin updates. That makes it a reasonable purchase when all you need is a direct-purchase button and an optional checkout popup.

Where it is weak

The support history shows that compatibility is the main risk. Forum threads report Buy Now buttons failing with Elementor product templates, AJAX add-to-cart extensions, fly-cart popups, variation swatches, and custom themes. One support case identified an AJAX add-to-cart plugin as the conflict; another involved a critical error after an update. A 2025 WordPress.org review reports that version 2.1.2 “crushes” the site. These are not proof that the plugin is unreliable everywhere, but they are enough reason to test it on staging before enabling it sitewide.

It also does not replace a serious checkout builder. WooCommerce Direct Checkout offers broader checkout-field and same-page controls, while Cashier adds direct checkout options, coupons, shipping selections, and product-specific rules. CartFlows is the better alternative when you need sales funnels, custom checkout layouts, order bumps, or upsells. WPC Buy Now Button wins on narrow focus and price, not depth.

Bottom line: use the free version first for simple products, then pay for premium only if its Instant Checkout popup solves a specific need. For a complex WooCommerce catalog, choose a more comprehensive checkout tool.